Some time is freed up!

Hi my dears! So little time to write blog posts omg, how do you guys do it?!

I just wanted to say that Clara who is working with me in the shop has started on two days a week (and Tilde one day), so I have more time now to take on clients! It's so much fun and I think I want to do it more and more :) There are so many great ideas out there, and so many lovely folks that reaches out. So if you are one of them that needs a little help with your business, please contact me on! Before the summer we have a few one-to-one spaces. Check out the Business Aid Menu here! Or we can always custom make something for you, many are combining two or three of the Aid solutions. 

I'm working on so many posts here but I never finish them *sigh* But soon!

Have a lovely day!



Quick 5 - Elena Holmberg, CINK

I first met Elle in the south of Sweden on a girl weekend we did together with our mutual friend Ullis . Our goal for the trip was to just hang out, drink wine, read magazines and enjoy the beautiful scenery, and well, sleep really! Elle didn't seem very happy with her work situation and she felt a bit suffocated I think. We talked about the pros of being self employed and the freedom it gave us, Ullis and myself. We started to brainstorm about new products, where was there a gap in the baby and toddler market? And we found it. CINK was born!

Elle was really inspired by the conversations we had during those days. I gave her more meet on her bones by telling her where to search and literally where to begin. The 1-year journey started. She invested a lot of money and hard work. And headaches. I tried to be there for business support all the way through, and Ullis as that important believing  friend that we all need. And look where she is today! I'm so immensely proud of her, she really proved that anything is possible. What a success story! 

  • Family: Elena 35 years, Patrik 36 years, Jack 5 years and Dante 2 years!


When was the biggest wow-moment for your brand?!

Every little step on the way has been a wow-moment. Holding the first sample in my hand, opening up the web shop, getting my first retailer request. But I think the biggest wow was when Family Living featured Cink as one of the most important Scandinavian designs this year. That made me feel really proud.

What do you love most about a new week?

This is probably the first time in my life I am actually longing for Mondays. Since I have promised myself to always put family first I really try to put business aside during weekends even though it’s really hard since I love what I do. Opening up my computer on Mondays and starting the week with packing new orders, answering emails and dig into all the other tasks gives me the biggest kick of energy!

Have you hit any obstacles along the way, what happened?

Oh my! What obstacles have I not ran in to! Getting the products right has been the absolutely hardest part. It’s been a lot of back and forward with the manufacturing and also trying to find the most eco-friendly way for my business has been difficult. We still have a long way to go but I’m trying to remind myself that I have only just started and all these parts will eventually fall into place.

What would be the last part of your work you would delegate to someone else?!

I really have difficulties delegating any of it :) I’m a total control freak and want to learn every part of running a business before I delegate it to someone else. But the creative part and the customer contact is something that I will probably hold on to forever since this is the core of the business.

Do you feel that you can be a successful business owner and still have time for the family?

Absolutely! The whole reason why I wanted to start my own business was because I wanted more control over my own life and more time with my family. Seeing my kids 2 hours per day after coming home from work made me really depressed. I still work a lot, probably even more then before, but now I can choose my own working hours. And most importantly this journey has made me so happy and content with my life that I feel I am a much better parent now, having the energy and patience that I was lacking before.

But my goal with all this has never been to get rich. That dream would probably have been more difficult to combine with more family time. This is something that works for me and my family and I am so happy I dared to take a leap of faith to try out my dream!

Skärmavbild 2018-03-23 kl. 09.29.25.png
 All photos by Ulrika Nihlén

All photos by Ulrika Nihlén

The Business Aid Menu - what is it?

So I've had many requests to post the menu of my business aids here. At the moment I'm very busy with ten clients (feels kind of max since I also run a shop haha!) but please email me so I can put you on the list if you are interested! They have various length to them and the shorter ones are definitely possible to squeeze in very soon. 

To tell you little bit more about how it all works I'll start by saying that many of my clients start by choosing small because they have a small business and a tight budget. But pretty much always ends up wanting to go further or to add another meeting. It's just something about getting that individual help and support, it's so cheering and quite unique. And in the long run it's worth the money for sure! So here are the 4 different choices:


Aid #1 - the ten Q&As

Are you a bit stuck, or lost in the business jungle? Do you need a quick fix?

To help you continue on your destined path I will take the time and answer your top 10 questions you have for your business, (or planned business) via email. It can be anything really; how to work with the visual, what platform is best suited for your webshop, should you aim big or small..? And so on

After the initial 10 answers, we will discuss them until you feel satisfied with the help. If you have further questions, you can start over with a new 10. 

€100 / 1000 SEK


Aid #2 - the visual (perfect for IG peeps)

Are you looking for a more in-depth help and overall visual consulting? Is Instagram and Pinterest your main marketing tools?

We will, via email and / or Skype, go through your visual obstacles. How you can best present your product or ideas, what mood are you looking for and who inspires you. I believe ni the possibility to sell anything with the right visual presentation. Make it your own!

After the initial email conversations, we can also add a 30mins Skype call if we feel the urge to talk more freely.

€150 / 1500 SEK


Aid #3 - the breakfast meeting (this one has been very popular)

Do you live in Stockholm or nearby? Maybe planning to visit? I love a good breakfast and a chat in this beautiful city.

We meet up and talk about your business and ideas for a whole 2 hours. How to move forward and what to think about when planning the next step. A very casual way of making a lot of progress. Breakfast is on me!

We will follow up for the next 4 weeks visa email or a second shorter meeting if needed.

€200 / 2000 SEK


Aid #4 - the full monty (hard not to pick this one!)

Are you completely stuck?

We will sit down several times over a 2 months period (physical meeting/Skype/email) and work on your brand profile, your Instagram feed, your photo skills, your website and other important pieces in your puzzle. We will together make it work and by the end of these two months, people will know who you are! It's the ultimate individual coaching!

Price on request


Of course available in Swedish too since that's my first language!

Quick 5 - Barb Bruno, Tinycottons

One company that I've followed closely since the beginning is the incredibly successful Tinycottons. Its owner and founder Barbara Bruno is a dear friend of mine (she is the loveliest girl) and many years ago we even did a collaboration together! She really impresses me, with that big family and all

It all started from the home of Barbara and Gerard in 2013 in Barcelona. Barb shares with me; "during 1 and a half year we worked there, we changed website 4 times, we changed our couriers 5 times , we hired many and fired a few, we moved the office 3 times, we worked with one supplier at the beginning and now we have more than 12! We have 5 Tinycottons concept stores in spain. We started with sizing 0-24 months, and now we have 0-10y, plus women, plus body, plus collabs, plus basics!" What a journey!

  • Family: Gerard and Barbara, Cruz 16, Cata 15, Greg 10, and Vincent 6 months

When was the biggest wow moment for your brand?!

Every week I have some wow and little wows, could be anything or everything, but to be honest my big surprise was in NYC when someone from Puma came to talk to me in a fair, and asked would you be interested in a collab with Puma? Worldwide? For a few seasons! I was really shocked and extremely happy, a big company like Puma, looking into our very tiiiiiny brand, I thought this is the way, good done tiny team!

What do you love most about a new week?

Hehehe, I like that for me is always different, I hate routines in general, I know this is not a plus, but someway I have the job I always dreamt about, everyday is so different, every week is a new thing, our tight calendars hit my face everytime (because of that fobia to the routine) but I have such a great team, and I'm so thankful for that, without them this company would be impossible. I also enjoy to work with my husband, is something everyone ask, and yes, we like it! We love what we do!

Have you hit any obstacles along the way, what happened?

You always have obstacles, this journey its not easy, but when I say I can’t do it anymore, I always remember how far you can go with your ideas and hard work, so the answer is, working and working, and working … no secret. (also surround yourself with good people, good persons, that understand your way of doing things, and share your dreams in someway)

What would be the last part of your work you would delegate to someone else?!

Probably, the finances, I love the holistic thought about doing business, but the finances part, it's the worst … hehe! When you start with only one employee you need to do everything, so I'm used to delegate since the beginning, overtime we hired someone, I delegated a part of my own work, but now the finances are the last thing to delegate. 

Do you feel that you can be a successful business owner and still have time for the family?

Sometimes I feel not, but I try to do my best at both, the weekends or the evenings, very late we spend quality time together. I really enjoy traveling everybody together, and that's the best thing you can give your kids, to know the world together, to be tolerant, to share your values, be a good person is a must, and enjoy all the cultures is the best thing to feed your soul!


Thank you gorgeous Barb for the chat! xx



 Barb in her office!

Barb in her office!

 SS18 Tinycottons

SS18 Tinycottons

Your target

Find your audience, who is your target?

Mine? Well everyone that has a child in the age of 0-3 years, or know someone that has, or wants to have one or expecting one! Nowadays even adults, since I make moccs and jewelry for them too. Kind of everyone! Before when I only owned a webshop I hardly had men shopping, ever! I think maybe 1% of my customers. But since I opened the physical store I see more men/fathers/friends coming in. And also couples shopping together for their little one. I find that very interesting! 

But it's about narrowing it down again. When I'm working with Instagram or my webshop I have trends on my mind all the time. I try to keep myself updated on what's hot right now. In all areas, children's fashion, grown-up's fashion, interiors and decoration, children's interior, and so on. So when I style my products for a photo or search my hashtag (#betonstudios, it’s so good that we can follow hashtags these days on IG!) for future reposts, I know what to look for. And I don't want to step away too far from that. From my red line. 

So my customers can be any of the above of course but I also need those who represents. Those, in my case, kids and parents who can carry Betón with me. With the same style as I have. Are we maybe using the same colors in our photos? Do I like what they are posting too? When you find them, you need to get their attention... They will help you create the need from others. "I want my children to dress like that", or, "Maybe that would work on me too!", or, "My bedroom needs that!". I still reach out to new people on Instagram from time to time to see if they’d be interested to receive some little gifts. Just a little appreciation, and I never ask for something in return. It’s all about finding the right ‘ambassadors’ for your brand. Big companies should pay for content, always! Small companies should not, according to me!  If you make swim wear, reach out to someone that spends a lot of time on the beach. Don’t look too much on following numbers, it’s not about that. Build a relationship. Look for quality, not quantity. 


Dream big - who is your dream customer?

It might not be an actual person. It can be someone that look a certain way, dress a certain way, lives in a certain area, travels to certain places, eat certain food. Maybe you can even find the answers on all of the above. 

I work with kids, so the answer on these 'dream customer' questions becomes a little vague. But I still know who their parents are, where I want them to live, what they are eating, how they are dressing, what they work with... In my mind I know. And those imaginary people are the ones I build my brand around. Believing that they are out there. 

Do you follow someone on Instagram that you think would represent your brand/business well? Reach out! :)

 My line of earrings -   Betón Pieces

My line of earrings - Betón Pieces